About

STS Automatic: A Brand Built on Independence, Music, and the Strength to Succeed

STS Automatic isn’t just about watches—it’s about a way of life. Born from underground music culture, built on exclusivity, and driven by the relentless pursuit of success, STS Automatic represents those who refuse to settle for the ordinary. It’s for the risk-takers, the creators, and the ones who carve their own path.

The Origins of STS

The name S.T.S has deep roots in the brand’s identity. It originally came from the founder’s music project username, Super Tyte (intentionally spelled with a 'y' as a nod to doing things your own way, but essentially meaning 'Super Tight'), a moniker inspired by drumming—staying in sync, playing tightly on beat. In music production, performing or recording something "Super Tyte (intentionally spelled with a 'y' as a nod to doing things your own way, but essentially meaning 'Super Tight')" means executing it cleanly and with precision, reinforcing the brand’s commitment to quality. The third “S” stands for Supply, making it Super Tight Supply—a nod to exclusivity and limited availability. STS also carries another powerful meaning: Strength to Succeed. It embodies the resilience, dedication, and ambition required to push boundaries and achieve greatness.

More Than a Watch, A Culture

STS Automatic is built on more than just watchmaking. It’s a tribute to underground music and the culture that fuels it. The brand thrives on the independent spirit of musicians, artists, and visionaries who move at their own pace, rejecting the status quo in favor of authenticity. Just like underground music scenes evolve and push creative limits, STS Automatic watches are designed for those who embrace the journey—those who understand that time isn’t just something to track, but something to make the most of.

The Japanese Connection

The Japanese kanji in the STS Automatic logo reads “South Carolina”, where the brand was formed, and ties into the Japanese philosophy of quality. The founder toured Japan playing music, where "Super Tyte (intentionally spelled with a 'y' as a nod to doing things your own way, but essentially meaning 'Super Tight')" became a compliment, expressing excitement and admiration. This cultural connection reinforces STS Automatic’s dedication to precision, craftsmanship, and respect for artistry.

Designed for Those Who Take Risks

The watches and apparel of STS Automatic aren’t about following trends. They are about making a statement. Each piece is made with intention—built to last, designed to be worn, and meant to accompany those who take risks, create their own opportunities, and pursue success on their own terms. STS Automatic is for the ones who bet on themselves, knowing that fortune favors those who dare.

The Journey Matters

STS Automatic is about more than just the final destination. It’s about progression, growth, and the experiences that shape us. Just like an artist perfects their craft or an entrepreneur builds from the ground up, every journey is unique. STS Automatic honors that process, celebrating those who are always evolving, always pushing forward, and always striving for something greater.

The Future of STS Automatic

As STS Automatic grows, the brand remains true to its roots. It will continue to blend underground music culture with timeless design, ensuring that every watch and every piece of apparel reflects the spirit of independence, exclusivity, and strength. Whether you’re behind the scenes at a show, making moves in the industry, or simply living life on your own terms, STS Automatic is here to be part of your story.

Mission - “STS Automatic is built for those who forge their own path, take risks, and embrace the journey. Rooted in underground music culture, we design timepieces and apparel for people who set their own pace and focus on progression. Our watches aren’t about chasing trends; they’re built to last, made with intention, and worn by those who understand that time isn’t just about keeping track—it’s about making the most of it. We celebrate the rebels, the creators, and those who are always evolving.”